Every product I’ve ever built started the same way: with a problem I kept running into myself. RedInk is no different.
For years, while working on client projects, I found myself repeating the same tedious steps – preparing screenshots, marking up feedback, highlighting issues, and trying to communicate visual changes clearly. Designers and developers know this pain all too well. A simple annotation shouldn’t require a heavyweight design tool or a clumsy workaround.
So I built RedInk.
RedInk began as a tiny internal utility – just a quick way to capture, annotate, and share visuals without friction. But like many of my tools, it grew into something more. It became a workflow enhancer. A clarity booster. A way to communicate visually without slowing down.
And once I started using it daily, I realised something important:
If it makes my life easier, it can make other creators’ lives easier too.
Why RedInk Exists
RedInk is built for the people who build the web—designers, developers, freelancers, and small studios who need to communicate ideas quickly and clearly.
It exists because:
- Visual feedback should be effortless, not a chore.
- Clients understand images far faster than paragraphs.
- Tools should stay out of the way and let you focus on the work.
- Small workflow improvements compound into huge time savings.
RedInk is intentionally simple. No clutter. No learning curve. Just a clean, fast way to capture, annotate, and share.
The Story Behind It
While relaunching ClientEngage, I found myself constantly preparing visuals—UI drafts, layout ideas, bug reports, design tweaks. I needed a tool that matched my pace. Something lightweight, elegant, and built with the same philosophy that shaped all my earlier products:
Crafted, not bloated. Focused, not generic.
RedInk is the first of several new tools I’m releasing as part of this next chapter. Tools designed to help web designers and developers deliver more value to their clients—and make their own workflows smoother in the process.
This is just the beginning.
Try RedInk for WordPress
If you want to see how much smoother your visual communication can be, give RedInk a try. It’s small, fast, and built with care.
- Explore RedInk
- Add it to your workflow today
Test-Drive the Website Feedback Tool
See RedInk in action with the live demo – a fast, lightweight way to capture, annotate, and share visuals without breaking your workflow. It’s the simplest way to communicate design changes, highlight issues, and deliver clearer feedback in seconds.
